Hi, I’m Lexi, a New York-based graphic designer exploring the intersections of advocacy, education, and design.



Hi, I’m Lexi, a New York-based graphic designer exploring the intersections of advocacy, education, and design.

Wordmark with clear space. All-caps text reads "AMIDST." Smaller tagline below says "Amidst all, we advocate." Amist NYC stationary set, including a postcard, doctor symptom report notepad, weekly planner, and buttons. Two phone mockups of a Spotify podcast for Amidst, mockup on left shows the type-focused cover, and right shows a sample description of the episode. Color palette and system for Amidst brand. Hospital case managers use a red blue pairing, touch-point universities use a lime yellow and darker green, and community advocates use a lilac and darker indigo. Phone mockup of post-carding event on the Mobilize platform with printed angled postcard on right side. Type on postcard reads, "We need accessible walkways on campus."

What tools can make health care transitions for young adults easier to navigate?


Enter Amidst–an organization assisting in transitional health care for young adults with chronic conditions.

This speculative brand identity was created to empower young adults with chronic conditions and get them the help they need.

“We’re done with empty-handed referrals, frustrating doctor appointments, confusion about insurance and limiting accommodations.” 

Amidst is created with, designed by, and aided by Gen-Z/‘Zillennials’ advocates.

︎︎︎ Course: Topics-Branding
︎︎︎ Roles: Graphic Designer
︎︎︎ Deliverables: Branding Identity, Merch
©Lexi O’Neill 2024
All rights reserved, unless otherwise noted