Hi, I’m Lexi, a New York-based graphic designer exploring the intersections of advocacy, education, and design.

What tools can make health care transitions for young adults easier to navigate?

Enter Amidst–an organization assisting in transitional health care for young adults with chronic conditions.

This speculative brand identity was created to empower young adults with chronic conditions and get them the help they need.

“We’re done with empty-handed referrals, frustrating doctor appointments, confusion about insurance and limiting accommodations.” 

Amidst is created with, designed by, and aided by Gen-Z/‘Zillennials’ advocates.

︎︎︎ Course: Topics-Branding
︎︎︎ Roles: Graphic Designer
︎︎︎ Deliverables: Branding Identity, Merch
©Lexi O’Neill 2024
All rights reserved, unless otherwise noted