Making The Little Book of Love Valentine; designing a story worth unboxing

A layered Valentine package featuring an illustrated desk scene on the exterior. Inside is a library card confirming you’ve checked out The Little Book of Love, leading to the gift itself: a book-shaped box holding chocolate wisdoms that spell out a secret message from the author. A pencil and stickers pulled from the box art complete the set, with small illustrated winks tucked throughout.

I worked closely with our team from concept through final production, and led the social adaptation, bringing the physical suite to life digitally. 

(A look inside available upon request)
*All illustrations, text, and photos are copyrighted to Darcy Miller Designs.  

︎︎︎ Client: Darcy Miller Designs
︎︎︎ Roles: Graphic + Packaging Designer, Creative Strategy, Video + Motion 
︎︎︎ Collaborators: Darcy Miller (Illustrator), Yael E (Creative Director), Emily R (Creative Producer), Jesse K (Art Director), Eleni G (Copywriter)

︎︎︎ Deliverables: Bespoke Packaging + Product, Social Campaign ︎︎︎ Photo Credit: Darcy Miller Designs