Creating a Love Newsstand-themed Valentine to celebrate print and capture the charm of print media and the newsstand experience

Celebrating the charm of print, this project took a playful and illustrative approach to reimagine favorite magazines and newspapers, and the nostalgic newsstand experience.

I pitched the "Love Newsstand" concept for their 2024 Valentine campaign (perfect to encapsulate her love of print as an editor for several years).

Under the guidance of our creative director, I played a key role in developing and executing the Valentine project. From refining initial concepts and preparing mechanical files to designing iterations of all collateral, I worked closely with the team to bring the vision to life.

Additionally, I led the creation of our social campaign alongside our creative producer, bringing the newsstand to life with a stop motion, immersing you into Groot’s (Darcy’s beloved dog) world visiting the newsstand.

*All illustrations, text, and photos are copyrighted to Darcy Miller Designs.  

︎︎︎ Client: Darcy Miller Designs
︎︎︎ Roles: Graphic + Packaging Designer, Creative Strategy, Video + Motion 
︎︎︎ Collaborators: Darcy Miller (Illustrator), George Rex (Creative Director), Emily Ramon (Creative Producer), Vanessa Goldberg-Drossman (Project Management), Jesse Kase (Art Director), Eleni Gage (Copywriter)

︎︎︎ Deliverables: Bespoke Packaging + Product, Social Campaign ︎︎︎ Photo Credit: Darcy Miller Designs