Hi, I’m Lexi, a NYC-based graphic designer exploring the intersections of advocacy, education, storytelling, and design.
Print Catalog for Society Social
2024-2025 Catalogs embracing the theme of nostalgia for Society Social
We’ve designed three editorial-style catalogs and a branded mailer for Society Social, building on the success of their debut issue. Each piece balances the brand’s signature aesthetic with fresh storytelling—highlighting new arrivals, collaborations, and customer favorites while incorporating distinct themes.
This catalog was also a meaningful continuation of work first led by designer Lauren O’Neill (Studio Paloma), who created the first issue. I had the privilege of assisting with the first edition as a junior designer while working in her studio, supporting with asset preparation, layouts, and design assistance.
Following her passing, I’ve been honored to carry forward her vision—celebrating her creative friendships, honoring her insights as both a mentor and sister, and building on the beautiful foundation she set.
A sneak peak from founder Roxy Owens
︎︎︎ Client: Society Social
︎︎︎ Role: Editorial Design
︎︎︎ Collaborators: Melissa Napier (Marketing Manager & Ecommerece Operations), Addie Jo (Social Media Manager & Marketing), Lauren O’Neill (Former Editorial Designer)
︎︎︎ Deliverables: 28-page printed catalog