Hi, I’m Lexi, a New York-based graphic designer exploring the intersections of advocacy, education, and design.



Print Catalog for Society Social

2025 Spring Catalog embracing the theme of nostalgia for Society Social 


Following the success of Society Social’s first print catalog, we created an editorial-driven catalog for Spring 2025 that engaged both existing and new audiences. We wanted to maintain the brand’s signature feel, but also create with their word of the year in mind, nostalgia.

Both myself and will collaborate with the client to create a cohesive 28-page catalog that honors the brand’s style, highlights new arrivals and partnerships, and showcases customer favorites.

This client and work were an iteration inspired by the work of former designer Lauren O’Neill (of Studio Paloma), who successfully designed their first catalog. Working at her studio during the first catalog, I also assisted as a junior designer, editing assets and design assistance. In her passing, I continue to honor the work she made, her creative friendships, and her insights as both a mentor and a sister.

︎︎︎ Client: Society Social
︎︎︎ Role: Editorial Design
︎︎︎ Collaborators: Melissa Napier (Marketing Manager & Ecommerece Operations), Addie Jo (Social Media Manager & Marketing), Lauren O’Neill (Former Editorial Designer)
︎︎︎ Deliverables: 28-page printed catalog

©Lexi O’Neill 2025
All rights reserved, unless otherwise noted