Hi, I’m Lexi, a New York-based graphic designer exploring the intersections of advocacy, education, and design.



Hi, I’m Lexi, a New York-based graphic designer exploring the intersections of advocacy, education, and design.

Inside spread of "The Depths to Which We Sink." Left page is black text on a white background and right page is black text printed on a yellow, orange, and pink risograph image. Lime and blue colored logo variations for "Jilli Bean! Books" printed on the risograph. Yellow and red colored logo variations for "Jilli Bean! Books" printed on the risograph. Multiple color variations of a risograph book cover with black text that says, "The Depths to Which We Sink." Title page of "The Depths to Which We Sink." Left page is a bright yellow with light lime green printing, and the right side is a white with black text and a large drop-cap "T" on a slight angle. Pink and organge risograph page with capital letters spelling "attention" scattered across the page, visually illustrating the text. Print result of vertical oval "Jillian!" stamp with inked carving next to it. Book of the month box with Jilli Bean! Books branding.

Creating a publishing house, Jilli Bean! Books, to merge the design + writing interests of Jillian Rees.


“Here, we’re curious about play with storytelling, design, and languages. Jilli Bean! Books started as a family name passed through childhood. We carry the spirit for curious minds who have creative outlets.

We’re looking for unique perspectives to publish, design questioning and experimenting + adventurous spirits to see worlds collide.”

Brand Positioning + Goals
  1. Playful type with a hint of unexpected
  2. Create a system that is flexible for multiple languages
  3. Use composition + color to portray activeness
  4. Explore hand-printing and editions for print applications
  5. Push how type can be a character
  6. Connect visual/conceptual dots of writing, language, play + design 

︎︎︎ Course: Topics-Branding
︎︎︎ Roles: Graphic Designer
︎︎︎ Collaborators: Jillian Rees (writer)
︎︎︎ Deliverables: Branding Identity, Merch
©Lexi O’Neill 2024
All rights reserved, unless otherwise noted